![]() ![]() Total Revenue = Average Price Per Unit * Number of Units Sold Also, the total revenue can be calculated by multiplying the average price per unit and the number of units sold during a specific period, usually a year, as shown below. Step 1: First, figure out the total revenue of the company, and it is the top line item in the income statement. The formula for economic profit can be derived by using the following steps: Therefore, Stella earned an economic profit of $5,000 during the year. The formula to calculate Economic Profit is as below:Įconomic Profit = Total Revenue – Explicit Costs – Implicit Costs The formula to calculate Explicit Cost is as below:Įxplicit Costs = Raw Material Costs + Rental + Labor Charges + Advertising Costs Calculate the economic profit earned by Stella. During the first year of operation, the company earned total revenue of $500,000, while the raw material cost, rental, labor cost, and advertising expense came to be $285,000, $30,000, $100,000, and $20,000, respectively. Now her last drawn annual salary was $60,000. Let us take the example of Stella, who has recently given up her job as a business analyst to start up her dream company of organic food farming. Therefore, the economic profit earned by John in his first year of operations is $8,000. (3) Divide total cost by total quantity to obtain ATC. (2) Calculate total cost by adding fixed cost and variable cost together. To calculate ATC, we can follow a three-step process: (1) Start by finding the quantity Q, which is the number of units the company is producing. It describes the cost per unit of output. ATC) is defined as the sum of all production costs divided by the quantity of output produced. This is explained in more detail in our post on how to calculate marginal cost.Īverage total cost (i.e. This has to do with increasing or decreasing marginal costs. Please note that ATC may vary as the level of output changes. If you sell it for less than that, you will essentially lose money. So to make a profit, you will need to sell your pizzas at a price higher than USD 4.50. That means, for your target level of output the average cost of one pizza will be USD 4.50. If we plug these numbers into the formula above we find that ATC = USD 4.50 ( i.e. By now we know that Q = 1,000 and TC = USD 4,500. To illustrate this, let’s calculate ATC for Best Pizza. If they sell their products at a price below ATC they will incur a financial loss. As mentioned above, this value is critical for companies when it comes to pricing decisions. This step is necessary because we are looking for the average total cost, i.e. 3) Divide Total Cost by Total Quantityįinally, we can calculate the average total cost by dividing total costs by total quantity (i.e. Thus, if you plan to sell 1,000 pizzas, your variable costs will add up to USD 2,000 and total cost is USD 4,500 ( i.e. For the sake of this example, we’ll assume that the ingredients needed for one pizza cost exactly USD 2.00 and there are no other fixed costs than the rent you pay. Meanwhile, you also have to buy ingredients to make pizza (flour, water, cheese, etc.). You’ll have to pay that amount regardless of the number of pizzas you sell. This is an example of a fixed cost (at least in the short run). To run this restaurant you have to pay rent. ![]() With that being said, let’s revisit our Best Pizza case. To compute total cost, we simply need to add up fixed costs and variable costs, i.e. That means, higher output results in higher variable costs. Meanwhile, variable costs (VC) increase as quantity rises. It remains the same no matter what quantity of output is being produced. Fixed cost (FC) is fixed and constant just as the name suggests. Total cost (TC) is made up of two parts: fixed cost and variable cost. The next step is to find the total cost of production. This might happen in problems or models where the goal is to emphasize the fact that the company is small. Note that while total quantity usually has the abbreviation of a capital Q, it sometimes appears as a lowercase q. Thus, the quantity of output Q is equal to 1,000. Next month, you plan to sell exactly 1,000 pizzas. To give an example, let’s say you own an Italian restaurant, called Best Pizza. For now, we’ll assume that Q is provided. If not, then you may have to obtain Q by carrying out profit maximization first. In many cases, the correct value for Q will be provided as part of the problem you are trying to solve. First of all, we need to find the quantity of output (Q). Q represents how much of a good or service a company is producing and attempting to sell on the market. ![]()
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